About
The entry partner the market is asking for.
What brands expect from an entry partner has changed: not an agency executing tasks, but an operator accountable for the business. AC2 Collective brings senior leaders and a curated expert network across brand, channel and commercialisation — one integrated system drawing on 20+ years of China market experience, for fragrance & art de vivre brands moving in both directions.
Our Values
1
Confidence
Building trust through the right structure, partners and long-term approach.
2
Cultural Alignment
Aligning brand identity with local expression and market execution.
3
Commercial Performance
Delivering measurable and scalable business performance across channels.
“AC2 Collective is built as an integrated system — with partners, we bring together brand, channel and business to support fragrance and art de vivre brands in achieving sustainable, long-term growth across markets.”
Fan YANG · Founder & Initiator
Core Team
SCARLETT
China Operations & Offline Channels
A decade of bringing overseas fragrance brands into China, from 0 to 1 to 10 — with a network of 600+ offline stores, and a partner of Tmall’s offline fragrance business.
Fan YANG
Founder & Initiator, AC2 Collective
Founder of AC2 Collective, with over 16 years of experience in brand strategy and integrated marketing for international lifestyle & fragrance brands, with a portfolio of more than 20 top-tier global brands.
VANNY
Head of PR & Communications
Over 18 years in PR and marketing for international brands.
The Collective
An open platform, not a closed agency.
AC2 Collective works as a fluid network. Our core team leads every engagement end-to-end — and around it, independent experts and specialist teams join project by project: fragrance & cosmetics regulation, channel negotiation, supply chain, localisation, design, PR. They stay independent, we stay accountable — clients get the senior team plus the exact expertise each market question demands, without the weight of a traditional agency.
Core-led
Every engagement is led by AC2’s senior operators, accountable for the business outcome — one answerable team, never a hand-off.
Fluid by design
Independent experts and specialist teams join per project — regulation, channels, supply chain, localisation, PR — so the bench always matches the brief.
Open door
Exceptional specialists can join the Collective. If your expertise is rare and your standards are high, we want to hear from you.